SkyGrid Website
Redefined the digital experience for an evolving aerospace company
WEBSITE (UX/UI Design)
TL;DR
Role & Scope: Led end-to-end redesign of SkyGrid’s company website, aligning brand, product positioning, and customer engagement strategy for advanced aviation audiences.
Strategic Influence: Partnered with leadership and brand teams to craft a scalable web experience, streamlining content management and enhancing thought leadership visibility.
Business Impact: Strengthened SkyGrid’s market presence and partner outreach through a modernized, CMS-driven website that unified product narratives and supported growth initiatives.
Overview
At SkyGrid, a Boeing company, I led the website redesign that focused on repositioning the company within the evolving Advanced Air Mobility space. With an outdated, inconsistent design that no longer reflected the sophistication of the business, the goal was to create an engaging, informative, and polished web presence that showcased the company’s services, thought leadership, and career opportunities—all while aligning with new branding and strategic direction.
ROLE & DURATION
Senior Product Designer | SkyGrid
UX/UI Design, Prototyping and Copywriting
Collaborators
Senior Marketing Manager and Software Engineer
2024
CHALLENGE
Align the company website with a new strategic vision
As the company transitioned toward Advanced Air Mobility, its outdated website no longer reflected its evolving vision. A modern, professional web presence was needed to communicate the new strategic direction, despite limited public-facing information, while working within the constraints of an existing WordPress theme.
SOLUTION
Rebuilt a static website to reflect innovation in advanced air mobility
Redesigned and expanded the company’s website to reflect its leadership in Advanced Air Mobility—transforming outdated, fragmented pages into a cohesive, scalable platform that effectively communicated its vision, expertise, and services while working within branding and technical constraints.
Final product
Home page
Solutions page
Company page
CHALLENGES & CONTRIBUTIONS
Overcame design limitations to build a cohesive, scalable web experience
As the sole designer, I drove the end-to-end design process, leading every aspect from strategy to execution, including:
Transformed a static, outdated website into a modern, user-centered experience
The original website was outdated, static, and lacked a cohesive structure. The brand designer provided a couple initial mockups, which I used as a foundation to expand, refine, and transform the site into a modern, fully realized web experience that met web standards and usability best practices.
Key Contribution: Refined existing mockups, reorganized page layouts for clarity, expanded the design system to cover all necessary pages, and integrated animations and video to enhance engagement and elevate the overall user experience.
Navigated ambiguity to craft engaging messaging amid limited public details
As the company shifted toward Advanced Air Mobility, publicly available details about future services were limited, requiring a careful approach to messaging that maintained engagement without overcommitting to specifics.
Key Contribution: Collaborated closely with marketing to craft content and layouts that hinted at innovation while keeping messaging broad and future-focused.
Designed within constraints: optimized a WordPress theme for usability and consistency
Built on WordPress with a pre-existing theme, the site had structural limitations that required careful design adjustments to maintain visual consistency and usability within technical constraints.
Key Contribution: Worked closely with engineering to ensure designs fit within technical constraints without compromising the user experience.
SUMMARY
Delivered a strategic web presence that earned leadership recognition
The website remains live and continues to evolve with new content, reinforcing the company’s position as a leader in Advanced Air Mobility. View the website: www.skygrid.com
OUTCOME & IMPACT
- Launched a polished, forward-thinking website that reflected the company's new strategic direction.
- Increased engagement and improved the overall user experience.
- Received strong positive feedback from leadership, including the incoming CEO, who praised the proactive design improvements.
In conclusion, this project highlights my ability to take incomplete design concepts and transform them into a cohesive, scalable website experience that balances brand goals, technical constraints, and user needs.
Let's talk about your next project!
Share details about the project or opportunity you need help with, and I'll follow up with how my experience lines up and what working together could look like. I'm open to both contract and direct-hire roles.
Email me
hello@jlpstewart.com
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